Live Claritin Clear in Toronto

There’s a whole bunch of talk about social media lately. Everywhere I go, its ‘tweet this’ and ‘like that’. Honestly, I don’t mind. As a self proclaimed social media maniac, I endorse social media in pretty much everything in my daily life… And if it were possible for me to ‘check in’ to a massive advertisement in the sky, I’d definitely do that too.

Claritin today surprised pretty much everyone in and around downtown Toronto by making the ultimate tweet in the sky. To the shock and awe of many, they recruited 5 planes with coordinated dot matrix printing to install several giant and temporary billboards reading “Live Claritin Clear Today”. My take on this – pure awesome.

Unfortunately, I was one of the many who didn’t see it, as I was cooped up inside the office. It wasn’t until one of my coworkers who happend to be outside at the time told me about it. And that’s when I went to Google. In case you missed it, here’s what it looked like:

Live Claritin - Toronto Skywriting
“Live Claritin” – used under CC licence from